How work happens
What a normal day or week looks like—from the routine tasks to the decisions only experience can teach.
Metro Vancouver · Independent conversations
The best opportunities start with better questions.
We're two entrepreneurs and technologists meeting the people behind local businesses. We want to understand how work really gets done, what makes it difficult, and where better approaches might make a difference.
No pitch. No product demo. Just an honest conversation.
Our current focusFIELD NOTE / 001
Wholesale &
distribution
Learning from the people who keep products and businesses moving.
Orders & customer relationships
Inventory & fulfillment
Suppliers & delivery
Everything in between
The agenda is yours: we want to learn what actually matters to your business.
About 30 minutesShort, focused and informal
Online or over coffeeWhatever is easiest for you
No preparation neededSimply share your experience
01 / Why we're reaching out
We're here to understand, not assume.
We believe the best starting point for useful innovation is a real conversation with someone doing the work. We may explore building a business based on what we learn, but we are not bringing a product or solution to sell.
Where friction lives
Recurring surprises, bottlenecks, rework and frustrations that cost time, money or peace of mind.
What you've tried
The systems, workarounds and improvements that have helped, as well as the gaps that remain.
02 / The conversation
A relaxed chat, not an interview panel.
We know your time is valuable. We'll ask thoughtful questions, listen closely, and keep the conversation practical and respectful.
01
We introduce ourselves
We share a little about our backgrounds and why we're curious about your industry.
02
You tell us what matters
We ask about your work, operational challenges and the problems you wish were easier to solve. No sensitive numbers or documents are required.
03
We learn and follow up only if useful
We may take notes with your permission. We won't publish company-identifying details or attribute quotes without asking first.
03 / Who we are
Built businesses. Still curious.
We bring hands-on experience in entrepreneurship, engineering, sales and operations—and a genuine interest in how different industries work.
Faraz Shamshirdar
Entrepreneur · Machine learning leaderFaraz has co-founded three technology businesses, including a gaming company whose game reached 20 million registered users. He is currently a machine learning team lead at Instacart, with experience across AI, retail, robotics and supply chain. He holds a master’s degree in Computer Science, with a focus on AI, machine learning and robotics.
Hossein Toutounchi
Software engineer · Sales and operationsHossein is a University of British Columbia graduate and currently a software engineering intern at LMI, working on improving sensor production processes. He also brings customer-facing experience across retail, automotive sales and other sales roles.
This is an independent entrepreneurial research initiative. Our conversations are not conducted on behalf of our employers, universities or other organizations.
04 / Get in touch
Your experience could change how we see the problem.
If you own, manage or work in a wholesale or distribution business in Metro Vancouver, we'd be grateful for a short conversation. We're equally happy to meet online or grab a coffee nearby.
What if I’d prefer to meet in person?
Reply to our outreach message or email us and we’ll arrange a convenient place together.
What happens to my information?
This page has no signup form or analytics. If you book, Google processes the details you enter on its booking page. We use your contact details to arrange the conversation. Please leave out confidential business information.
Open invitation
Have 30 minutes to share?
Choose a time for an informal conversation about your work. No preparation or product demo.
- 30 minutes
- Google Meet
- Free conversation
Choose a time ↗
Opens our Google Calendar booking page in a new tab. Choose an available time and confirm your details there.
Online booking is opening soon. If we reached out to you, reply to our message and we’ll arrange a time together.